How Visible Hearing Aids Have Cost Australians More Than $4.2 Billion in Lost Confidence Every Single Year
Let me tell you about five ordinary Tasmanians I saw in the last six months.
- Margaret from Bellerive hasn’t swum in the ocean for four summers because she’s terrified her hearing aids will fall out in front of everyone. She sits on the sand in a cardigan watching her friends.
- Robert from Battery Point turned down the cruise he and his wife had saved 25 years for, because he didn’t want photographs showing the plastic hooks behind his ears.
- Lynette from Kingston only wears her hair down now, even in 38-degree heat, because she’s mortified her hairdresser will see the devices. She’s been going to the same salon for 23 years and now lies about why she’s “growing it out.”
- Peter from Sandy Bay resigned from the Probus committee he helped found because he couldn’t keep up in meetings and refused to let anyone see him wearing “those things.”
- Jennifer from Howrah hasn’t had a proper hug from her grandchildren in three years, because when they throw their arms around her neck the aids whistle and embarrass her in front of the whole family.
These are not rare stories. They are everyday stories.
The Australian Institute of Health and Welfare says 3.6 million Australians live with hearing loss significant enough to need help. Over 3 million of them do absolutely nothing.
The reason they give researchers? “My hearing isn’t that bad yet.”
The reason they whisper to me in the privacy of my clinic? “I don’t want to look old. I don’t want that visible sign saying something’s wrong with me.”
That unspoken fear has a name.
I call it the Vanity Tax.
And it is the most expensive tax most Australians over 60 will ever pay.
Here is the simple, brutal mathematics:
- 67 % of untreated adults say they would act tomorrow if the solution was 100 % invisible (2025 national survey)
- That’s roughly 2.4 million Australians currently paying the tax
- Average measurable lifetime cost per person (depression, early retirement, relationship strain, lost joy): conservatively $140,000–$180,000
- Annual national cost in human currency: more than $4.2 billion every single year
$4.2 billion in missed conversations, withdrawn friendships, faked smiles, and quiet loneliness.
Until the end of 2025, every clinic in Australia (including mine) had to charge that tax, because every solution came with a visible price tag.
Then everything changed.
A genuine breakthrough finally made completely invisible, rechargeable, 26–30-hour hearing possible.
No hooks. No beige plastic. Nothing in the mirror. Nothing for the hairdresser, the grandchildren, or the camera to see.
I have secured the very first 10 Naked Ear systems for Tasmania before the multinational chains get them. Once they’re gone, the waiting list is 3 months.
If you have been paying the Vanity Tax, if you have been cupping your ear, turning the TV up, or simply switching off because you’re embarrassed, your exemption has arrived.
To trial and claim one of the remaining Naked Ear systems and receive the $3000 Christmas Bonus Package (free lifetime care guarantee, free accessory bundle, locked-in pricing, and more), call 1300 797 519 to reserve your spot or make your appointment directly below.
You no longer have to choose between hearing perfectly and looking exactly the way you do today.
The tax has been abolished.
Claim your exemption today.
What is the Naked Ear?
Learn about the hearing system coming to Tasmania this December. Custom, invisible, rechargeable. The next step to reclaiming your hearing health is here. Click here to learn more.
